
From the first steps in 1997 to now, after 25 years, the Vietnamese pangasius industry has gone through a turbulent but also very proud journey. That journey marks the maturity not only of the pangasius industry, but also a miniature picture of the development of the entire Vietnamese seafood industry in the process of deep international integration.
The first years: A modest but promising start
In the period of 1997-1998, Vietnamese pangasius was also just "learning to walk", starting the journey to find a foothold in the world market. With an export turnover of only nearly 1.7 million USD, equivalent to 425 tons in 1997, the pangasius product at that time was considered a "new breeze" bringing Vietnamese flavors to the world - a type of white-fleshed catfish, delicious and nutritious. Enterprises at that time mainly exported to neighboring Asian countries such as China & Hongkong, Singapore, Taiwan...Notably, the export price in the early period was considered the "golden age" with an average price of 3.9 - 4.1 USD/kg.
Industrialization and scale development stage
Taking advantage of the favorable momentum, the pangasius farming industry in the Mekong Delta began to strongly transform from small-scale to industrial production with a farming area exceeding 5,000 hectares. If in the first 5 years (1997-2001), the export turnover only reached more than 25 million USD (equivalent to 7,000 tons), then in the next 5 years (2002-2006), this figure skyrocketed to nearly 1.5 billion USD with nearly 600,000 tons of pangasius. In particular, the period 2007–2011 witnessed a “great leap” when pangasius exports reached a total value of 7 billion USD, with a volume exceeding 2.9 million tons – a historic milestone, marking the strong presence of Vietnamese pangasius on the global seafood map.
Growing together with VASEP
The development of the pangasius industry is closely linked to the supporting role of the Vietnam Association of Seafood Exporters and Producers (VASEP). From 70-98 initial members in the period 1998–2000, VASEP has now gathered more than 300 member enterprises. Under this common roof, Vietnamese branded pangasius products are increasingly asserting their position in demanding markets such as China, the United States and the EU.
The “low notes” are hard to avoid
However, success also comes with challenges. Vietnamese pangasius with competitive quality and price has made the native catfish industry in the United States worried. Vietnamese pangasius has faced technical barriers such as anti-dumping duties, the USDA catfish inspection program, along with negative media campaigns from some Western markets.
Steadfastly overcoming big waves
Despite many challenges, Vietnamese pangasius has maintained impressive growth. In 2008, for the first time, export turnover reached 1.4 billion USD - opening the "billion dollar" era that lasted more than a decade. Although the period 2012-2017 somewhat slowed down (1.56 - 1.78 billion USD/year), 2018-2019 recorded a strong recovery when export value exceeded 2 billion USD.
The COVID-19 pandemic in 2020–2021 caused pangasius exports to fall into a slump: the total value in 2020 and 2021 reached only 1.49 and 1.61 billion USD, respectively. However, immediately after that, the industry witnessed a strong rebound: in 2022, pangasius export turnover reached more than 2.4 billion USD - a new record after the pandemic. This shows the industry's internal strength and ability to adapt and recover quickly.
Current challenges and prospects ahead
In 2023, the global economic context continues to be unstable with inflation, the Russia-Ukraine conflict causing pangasius exports to decline severely. As of mid-May 2023, the turnover only reached nearly 842 million USD, down 30% compared to the same period in 2022. However, May was also the first time in many months that exports recorded a positive growth of 10%. Although it was only an initial sign, this was considered the opening ray of light for a new recovery period.
Looking back to go further
“Proactive adaptation - Innovation - Sustainable development” is the message of the 7th General Assembly (2025-2030) of the Vietnam Association of Seafood Exporters and Producers (VASEP), for the journey to continue bringing Vietnamese seafood, including pangasius, to the world. The journey of the past 27 years is a testament to the mettle and relentless efforts of the pangasius industry - from a traditional industry to a key export industry, contributing significantly to the national seafood export turnover.
Difficulties are inevitable, but they are also opportunities for the industry to look back, restructure, and confidently move towards the goal of sustainable development. Vietnamese pangasius has, is, and will continue to affirm its irreplaceable position in the global seafood supply chain.
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Via VASEP